Lipscomb University - Targeted Academic Support Outreach Generates $18 Million in Retention Revenue

About: Lipscomb University is a private Christian university with 4,884 students, an 86% retention rate, and a 69% six-year graduation rate.

• Challenge: Facing a dip in retention, Lipscomb sought to create an efficient, impactful data strategy to correct course. Lipscomb wanted to identify students struggling with coursework, contact those students, and invite them to the Academic Support Center. However, compliance reporting took two months for their one-person Institutional Research team to complete, limiting time to focus on this initiative. Disorganized data and a lack of up-to-date outreach lists posed additional obstacles.
• Solution: Lipscomb implemented Rapid Insight’s data analytics tools (Construct, Predict, and Bridge) to organize student data, flag students at risk of attrition, and structure Academic Support outreach lists using live data. Lipscomb also used Construct to automate the time-consuming accreditation reporting process.
• Impact: A 15 percentage-point retention rate improvement over nine years generated $18 million in tuition and fee revenue. Additionally, Lipscomb now completes its accreditation reporting in two days rather than two months - a 95% reduction in required staff time.

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